By William W Atkinson (1908)
In this and the next chapter we shall present to you information
regarding the effect of Mental Influence manifested when there is
personal contact between the persons using the power and the
person affected. Then we shall pass on to a consideration of the
effect produced when the persons are not in direct contact with
There are two general forms of the direct use of Mental Influence,
which, although somewhat resembling each other, may still be
separated into two classes. The first we shall call "Fascination"
and the second "Hypnotism".
By Fascination we mean the manifestation of Mental Influence when
the two persons are together, without passes or the usual hypnotic
methods. By Hypnotism we mean the use of the power, also, when the
two parties are together, but accompanied by passes or hypnotic
Under the head of Fascination are to be found the manifestations
generally known as "Personal Magnetism," "Charming," etc. , is
quite commonly employed, in varying degrees by many persons, often
without their conscious knowledge of the principles employed. Many
persons are possessed of the power of Fascination "naturally" and
without having studied or practiced the principles. Many others,
not originally possessing the power, have acquired by study and
practice the power to influence people in this way. For, it must
be known, the power may be acquired by study and practice just as
may any other power of mind and body. To some it is easy, to
others difficult � but all may acquire a very great degree of the
power by intelligent study and practice of the underlying
Fascination is one of the oldest forms of the manifestations of
Mental Influence. It was known to, and employed by, the earliest
races of men. It was known to, and employed by, the earliest races
of men. It is even found among the lower animals that pursue their
prey or capture their mates by its use.
A recent writer on the subject has defined the word, used in this
connection, as: "Acting upon by some powerful or irresistible
influence; influencing by an irresistible charm; alluring,
exciting, irresistibly or powerfully, charming, captivating or
attracting powerfully, influencing the imagination, reason or will
of another in an uncontrollable manner; enchanting, captivating or
alluring, powerfully or irresistibly. "
As we have just said, this power is observable even among the
lower animals in some cases. Instances are related by naturalists,
which scorpions have fascinated other insects, causing them to
circle around and around until finally the insect would plunge
down right within striking distance of the scorpion, which would
then devour its prey. Birds of prey unquestionably fascinate their
game, and men who have been brought in contact with wild tigers,
lions, etc. have testified that they felt paralyzed in some
manner, their legs refusing to obey their will, and their minds
seeming to become numbed and stunned. Those who have seen a mouse
in the presence of a cat will testify to the effect of some power
exerted by the latter. Birds in the presence of a cat and serpents
also manifest symptoms of a conquered will. And naturalists cite
many instances of the employment of this force by birds seeking to
captivate and charm their mates at the beginning of the season.
Among men it has been noticed that certain individuals possess
this power to a great degree, some of the "great men" of ancient
and modern times having been so filled with the power that they
could manage their followers almost as one would move automatons.
Julius Caesar had this power developed to a great degree, and used
it from youth to his last days. He was worshipped - almost as a
god by his soldiers - who would undertake almost any task at his
bidding. Napoleon also possessed this charm to a wonderful degree.
It enabled him to control men with whom he came in contact, and to
bend them to his will. He rose from a poor student to the dignity
and power of the Emperor of France. When banished to Elba he
escaped, and landing in France, alone and unarmed, confronted the
ranks of the French army drawn up to capture him, and walking
towards the soldiers compelled the latter to throw down their guns
and flock to his support. He entered Paris at the head of the
great army, which had been sent forth to capture him. This is no
wild legend, but a sober fact of history. And in our own times we
see how certain leaders of men sweep people before them and move
them around like pawns on the chessboard of life.
All of the above mentioned phenomena comes under the head of
Fascination, and is the result of the emanation of streams of
active Thought-Waves from the mind of a person, the same being
strongly concentrated and directed toward those whom the person
wishes to affect. The person forms a strong thought in his mind
and sends it out to the others charged with the force of
concentrated will, so that the other person feels it most strongly
and forcibly. The fundamental idea is the forming of the thought,
and then sending it out to the other person.
For instance, if you wish a person to like you, you should form in
your mind this thought: "That person likes me," fixing it in your
own mind as a fact. Then project to him the concentrated thought,
"You like me � you like me very much," with an air of assurance
and confidence, and the other person is bound to feel the effect
unless he or she has acquired a knowledge of the subject and is
using self-protection. The thought should be sent forth with the
strength that usually accompanies a strong spoken statement, but
you must not actually "speak" the words aloud � you should merely
say them strongly "in your mind. "
If you wish to produce an effect or impress Strength upon another
person, the same process may be used, changing the Thought and
vibrations to the idea that you have a stronger Will than the
other person, and are able to overcome his Will � using the silent
message of "I am Stronger than you � my Will overcomes yours,"
Some successful agents and salesmen use the following method in
reaching their customers. They form a thought that the other
person desires their goods very much, and then they send out the
Thought-Waves that "You desire my goods � you want them very much
� you have an irresistible longing for them," etc.
Others use the following when they wish another to comply with
their wishes: "You will do as I say � will do as I say � you will
yield to me fully and completely," etc.
You will readily see from the above examples that the whole
principle employed in any and all of these cases consists of:
(1)The Thought of what the person wishes the other to do held
firmly in the mind; and
(2)The projection of that Thought to the other, silently, in the
shape of unspoken words.
In the above you have the whole secret of Fascination condensed to
a small space. You will understand, of course, that the words are
only a means of concentrating and vitalizing the thought. Animals
merely feel Desires, but are able to fascinate by the strength of
them, although they cannot use words. And one person may fascinate
another without understanding a word of his language, the real
strength coming from the strength of the desire behind the words.
The formation of the desire-thought into words is merely for the
purpose of concentrating and focusing the thought, for words are
concentrated symbols of ideas, thoughts or feelings.
The exact process of "sending forth" the Thought-Wave to the other
is difficult to describe. You know how you feel when you say
something very forcible and emphatic to another person. You can
fairly "feel" the force of the words being hurled at the other
person. Well, cultivate that same power in sending forth the
"unspoken word" in the above manner, and you will soon be able to
notice the effect of the thought on the other. It may help you to
imagine that you can see the force flying from you to the other.
The imagination properly used helps very much in these matters,
for it creates a mental path over which the force may travel.
You must not act awkwardly when sending out the Thought-Waves, but
converse in an ordinary manner, sending your Thought-Waves between
your speeches, when the other person is talking to you, or at any
pause in the conversation. It is always well to send first a
powerful Thought-Wave before the conversation is opened,
preferably while you are approaching the person. And it is
likewise well to terminate the interview with a "parting shot" of
considerable strength. You will find that these Thought-Waves are
of far greater power than spoken words, and then again, you can in
this way send out impressions that you could not utter in spoken
words for obvious reasons.
And now do you see how you have been affected by persons who have
influenced you at times in your past life? Now that you know the
secret you will be in a measure immune from further impressions
from others. And when you read our concluding chapter, entitled
"Self-Protection," you will be able to surround yourself with a
protective armor through which the Thought-Waves cannot penetrate,
but which will turn aside the shafts directed toward you.
7. Hypnotic Influence